Great Bay Community College is currently hosting a monthly Customer Relationship Management (CRM) user group, to help business people in the Seacoast use their CRM software with greater efficiency. The meetings (CRM Community Tuesdays) are held in the Student Success Center at Great Bay’s Portsmouth campus. CRM refers to the practices, strategies and technologies that companies and other organizations use to analyze and manage customer interactions, to improve customer retention and drive sales growth.
“We want people to come in and share their practices and experiences,” said Monique Jordan, Chair of the Business program at Great Bay Community College. “The Group is open to anyone interested in learning about CRM, and they are a great networking opportunity.”
This month’s speaker is Julia Gaudette, a Sales Consultant, helping small businesses and start-ups grow using HubSpot Products. Past User Group topics have included mobile options for CRM and “real world” examples of how CRM customers are more competitive today. Each User Group meeting lasts about two hours, and includes a 30-minute presentation about a specific subject. Great Bay is developing the program with input from local businesses and industry that are part of the college’s business department advisory groups.