Whether you're just starting out or have been in business for a while, this workshop will help you create an effective digital marketing strategy for your small business. You'll learn how to develop a successful website that enhances your company's image and how to market using digital approaches that increase sales. Build a successful small business website Use search engine optimization (SEO) to increase website visits Create effective email marketing and paid advertising campaigns Increase the impact of social media with audience engagement Sell products online using the latest eCommerce software