Whether you're just starting out or have been in business for a while, this workshop will give you tools to create a successful marketing plan. Learn how companies develop their image, and how to position your products and services in the market. How do you identify prospects who are most likely to make a purchase? What is the power of your brand, and how do you promote and protect it? What is the difference between marketing and sales? What social media tools and traditional marketing channels (from newspaper and broadcast to direct mail) may work best for your business? How do you get the most impact from your marketing investment?