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  • Deer Street Development Project Gets New Name

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    May 02, 2017
    For Immediate Release
    Contact:  Kim Rogers
    Deer Street Development Project
    Gets New Name
    April 26, 2017 – Portsmouth, NH – Development plans continue to unfold in the North End of Portsmouth, a project led by Deer Street Associates and their managing firm, GL Rogers and Company, Inc. The 1.2-acre project recently went through a period of branding and refinement; it will now be called Foundry Place which coincides with the newly chosen name of the proposed street.
    Foundry Place in the new North End will incorporate a mix of residential, office and commercial spaces in addition to a municipal parking garage, including: a rooftop restaurant/bar, a bistro, a pharmacy, a bank, a hotel, offices, workforce housing units and other residences. These new uses will be accommodating to Portsmouth locals and tourists that utilize the new parking garage and expansion of the downtown area. The buildings will be named as an extension of the Foundry Place brand, such as the
    Residences at Foundry Place, the Offices at Foundry Place, etc.
    Deer Street Associates has owned the property along Deer Street in Portsmouth’s North End since 1984. Rich in history, the land was once used for industrial and shipbuilding activities in the 1700s, followed by railroad and steam factory development in the 1800s and 1900s. Deer Street Associates through its manager, GL Rogers and Company, Inc. began discussing the proposed municipal parking garage for the property in April 2013, creating a master plan for the redevelopment of the entire property.
    The new Foundry Place name is a fitting nod to the land’s industrial history. Its logo depicts a simple lowercase “f” in cursive with the tagline, “Be at the center of it all.”
    A website for the project is currently underway to keep community members informed during the redevelopment process, visit FoundryPlace.com for more information.
    Deer Street Associates, managed by GL Rogers and Company, Inc., is a New Hampshire limited partnership that has owned property on Deer Street in Portsmouth since 1984. They hold and operate commercial property and provide a return to their partners from the operations of that real estate. Visit www.glrogers.com to learn more.
    Ania Rogers, Quality Director
    ania@glrogers.com, 207-363-3540