Discuss the details of how to start or grow your business with experienced executives and obtain valuable tools and reference materials to assist you. This session will address the following: How much cash do you need? Where can you go to get it? The biggest myths about small-business start-ups. Marketing versus sales ? are you ready to do both? How to assess your revenue potential. How to build your winning business plan. The best structure for your company - LLC, sole proprietor or something else?