Hurray For The Riff Raff is Alynda Segarra, but in many ways it's much more than that: it's a young woman leaving her indelible stamp on the American folk tradition. If you're listening to her new album, Small Town Heroes' odds are you're part of the riff raff, and these songs are for you. "It's grown into this bigger idea of feeling like we really associate with the underdog," says Segarra, who came to international attention in 2012 with 'Look Out Mama.' The album earned her raves from NPR and the New York Times toMojo and Paste, along with a breakout performance at the 2013 Newport Folk Festival AND Prescott Park, which left American Songwriter "awestruck" and solidified her place at the forefront of a new generation of young musicians celebrating and reimagining American roots music. Segarra, a 26-year-old of Puerto Rican descent whose slight frame belies her commanding voice, grew up in the Bronx, where she developed an early appreciation for doo-wop and Motown from the neighborhood's longtime residents.
NPR has said that Hurray for the Riff Raff's music "sweeps across eras and genres with grace and grit," and that's never been more true than on Small Town Heroes. These songs belong to no particular time or place, but rather to all of us. These songs are for the riff raff.