Digital Marketing Center: Google Analytics Springboard Workshop 2 - Tracking
DescriptionLearn how to find out:
This workshop training program gives you a solid foundation in digital analytics core principles and understanding of Google Analytics reports. The training is broken up into 4 easy to digest workshops taking you from a beginner in Google Analytics to someone who is confident in their website’s data collection and analytics. It is a great way to prepare for industry recognized Google Analytics Individual Qualification (IQ) Certification.
- who your visitors are,
- where they’re coming from,
- and how they are engaging with your site.
Session 2 Covers How To:
- How Google collects data
- Where visitors come from
- Build tracking links