Event Background: Google is well known as the top search engine for finding answers to life’s questions, but for a many businesses they often overlook the rich advertising options they provide. Back at their headquarters in Mountain View, California not only are they busy working on not just new search engine features, but researching new methods to advertise in both today's online and offline world. This is an opportunity for you to find out about their latest developments and how this will benefit your business.
Agenda: • Be found across Google • Give customers the right info to connect • Connect at the moments that matter • Use ad extensions to stand out • Build lasting relationships with GMB • Be found across the internet • Advertise when you need it most • Be found for product searches (for ecommerce businesses) • Reconnect with prospects • Manage to your targets
Speaker: Frederick Vallaeys Fred Vallaeys is a longtime expert in AdWords. He'll speak about how small businesses can better navigate the web and expand their online presence through smarter customer insights.